When I connected with photographer Vlad Tretiak, I was reminded of that tiny, surreal feeling from the movie Honey, I Shrunk the Kids. That small fish in a big pond thing.
Vlad grew up in the industrial city of Kemerovo, West Siberia. On Google Maps, it sits like a lonely pinpoint amid the mega-expanse of Russia’s landmass. Immediately, I assume growing up somewhere so far-flung must have been worlds apart from my own upbringing in Sydney, Australia.
“I was an average nerdy kid, my main interests were video games and skateboarding”, Vlad tells me. A man after my own heart, it turns out.
Cameras entered Vlad’s life in the mid-2000s, when his father arrived home with the family’s maiden digital camera – a Pentax Optio. Vlad became obsessed, spending days experimenting with settings and modes, recording videos under his parents’ watchful eye, bracing themselves each time he fiddled with it, hoping he hadn’t somehow broken it. Like any new technology of that era, be it a cellphone or PC, the camera carried an irresistible intrigue.
“These things were like a miracle back then, suddenly allowing you to shoot infinite pictures.”
It wasn’t until about 13 years ago, when he was given his very own device, that things got real.
An Olympus OM-10 film camera. Serendipitously, Vlad was already leaning into visual culture, illustration and graphic design, so shooting analog pictures seemed like a cool left-of-field hobby to pursue.
Vlad’s photographs feel as though they were plucked out of a film-noir director’s latest feature. Quiet scenes, sharp as a knife, humming with a stillness so deep it feels deafening. Be it gloomily-lit laneways, towering factories or dusty sprawls – vehicles remain a focal point.
Each car is yelling out for its origin story to be told. Some are doused in snow, some have decayed beyond repair, and others practically purr from within the frame. Whose were they? How’d they end up out here? The questions pile up on one another.
“Cars carry the imprint of their time, of the person who uses them, and of the era in which they were created – a combination of the technology and design of those years. It’s where my interest in abandoned places and old models comes from: it feels like a fragment of something living, real, and not made of plastic within the world around us.”
Vlad is visually archiving this very thought.
The buried lore of the places he documents is powerful. Your mind runs wild imagining what the walls of these structures have witnessed through years of prosperity and the decay that followed. I feel this hits especially hard for someone like myself who, more often than not, exists within the rhythm of major cities.
While we’ll never get to the bottom of most of these, Vlad can shed some light on a photo that stands as a stylistic outlier within his archive.
Wedged into a car are Vlad and his friends on an overnight drive to a huge electronic music festival. At one point on the drive, they veer off into backroads and lose all cellphone and FM radio signals. As they plunge deeper into a web of forestry roads, not even sure they’re driving the right way, their radio springs back to life, beaming in strange AM stations.
“They sounded completely foreign, like some Turkish, Czech or even Chinese…at one point we twisted the dial and tuned into some sort of classic opera, and at that very moment rounded a corner to see a massive fire. A house was burning in a village, and we realised this was actually the location we’d been looking for.”
Vlad describes it as a surreal culmination of events. As if everything came together and weirdly made sense. “Opera playing at 5 am, this random house burning, being all alone out there in the woods.” Peak twilight zone. The crew would later discover it was, in fact, a general store that burnt to the ground and thankfully, no one was inside.
Although living thousands of miles from the United States, the aesthetic of “rural Americana” captured Vlad’s imagination as a teenager and still courses through his veins today. “The rust belt theme just clicked for me. American cars, games, movies, mixed with some kind of millennial drive to not be like everyone else.”
Vlad bottles that wandering, tumbleweed-like spirit, grounding it in the texture of the Siberian landscape. With precision, he isolates key objects in the frame, placing them in a way that evokes loneliness, neglect, and unease. A rusted-out steel carcass positioned against golden, forested mountains. A Toyota Land Cruiser idles high on a ridge, drinking in a sunset before continuing on its journey. Scenes of what once was and what’s to come.
When questioned about the stillness and solitude running through his pictures, Vlad describes it as an extension of himself. “That’s almost how I see myself. I strive to be calm in life, stoic, like a rock. Everything is based around structure.”
Having spent the last six months living in New York myself, wide-open spaces like these seem as though they could only exist on another planet. Vlad’s answer to what it feels like out there genuinely surprised me.
“If no one’s around or everyone’s asleep, it can be very comfortable and calm… otherwise it’s best to take a quick picture and disperse before curious people show up and try to start conversations. They often get confused as to what I’m doing out there and whether or not I’m trespassing.”
For Vlad, finding these places comes down to a notepad and a pen, cataloguing locations to revisit under different light and at different hours. If it’s interesting enough at the time, he’ll just wander through and start shooting.
The photographer refers to the contrast between light and darkness as a “disruption” – a phrase I love. He sees the push and pull between the two “as a design tool that makes a frame feel more understandable and rich in contrast.”
Following inspirational trails laid by photographic auteurs such as Greg Girard, Patrick Joust and John Divola, Vlad plays light and dark off one another brilliantly. You only need to search those names to see the ways their aesthetics echo through his work.
From a gear standpoint, all it takes is two cameras. A Bronica GS-1 medium format, interchangeable in 6×6 and 6×7 formats, plus a Ricoh GR1s 35mm point and shoot. Loaded in both is more often not Kodak Portra (on all speeds). A stock that Vlad is familiar with and trusts for its results. On most occasions, his dials are set to long exposure and closed aperture up to f/8 or f/11.
For someone documenting stillness and relics of eras past, Vlad doesn’t strike me as nostalgic in an obvious way. But there is resistance running through his work. “I’m not fond of how our world is becoming more plastic, single-use and artificial,” he tells me. “I’d like to capture a glimpse of that ‘they don’t make them as they used to’ feeling.” I feel he intends to preserve pieces of a world that feel built to last – places marked by age, history and human presence. In Vlad’s hands, remote pockets of Russia become reminders that in a world of packaged goods, not everything meaningful needs to be brand spanking new.