On The Tease | Call Me If You Get Lost | Tyler, The Creator

‘CALL ME IF YOU GET LOST’ will be Tyler, The Creator’s sixth studio album. It drops tomorrow. Ever since billboards with this phrase and phone number (1 855 444 8888) started popping up around Los Angeles, Tyler has been on the tease.

Not long after the signage ploy, the world received ‘SIDE STREET’. A 43-second clip of him pashing someone else’s girl against a rare pink Fiat Abarth Rally vehicle (valued at well over $150,000 USD).

Just two days later, Tyler uploaded ‘LUMBERJACK’. A kooky, Dr Seuss meets Wes Anderson-like music video. Kicking back with a racing magazine, he suddenly gets a call and a portal opens up. Once inside, Tyler is treated to painted nails, meets his elderly future self and gets blown into a snowstorm. Make of the clip what you will but the production is grittily good and the raps playfully boastful like the Tyler we know and love. At one point, he recalls tossing Drake six figures and in the chorus croons about hopping out his Rolls Royce and selling Madison Square Garden out.

The latest tease ‘BROWN SUGAR SALMON’ is a slice of comedy. Colour graded in the gorgeous warm tones of its predecessors, the skit sees Mr Baudelaire (Tyler) engaged in a frustrating conversation with two waiters. Dressed in his signature Ushanka headwear the train guest painstakingly tries to figure out if there’s anything available for dinner!? No Brown Sugar Salmon. No Braised Bohemian Beef. No Yoghurt.

On this one, Wolf Haley’s (Tyler’s alter ego) directorial skills really shine through. The frames are well-considered and it truly feels like a scene plucked from a film. Tyler has expressed his interest in creating cinema and this is an impressive taste. He ain’t a bad actor either…

Before ‘CALL ME IF YOU GET LOST’ arrives tomorrow, catch up on all these brilliantly executed antics. We can’t wait to hear it in full.